Elite entrepreneurs view triggers very differently than most people. Instead of seeing triggered moments as negative events or disasters, they reframe them as valuable sources of information and opportunities. Here’s how I describe their perspective on triggers:

• Data, Not Disasters: Elite entrepreneurs view triggering moments as data, not disasters. When something “pushes their buttons,” they don’t just react; they get curious about why. They are studying themselves living through the experience. They notice the trigger and ask themselves, “What was that?”.

• A Mirror Reflecting Themselves: They understand that triggers are never about the external event itself. Instead, they point to unresolved parts of yourself. Triggers show you something you haven’t fully recognized or accepted within yourself. Elite entrepreneurs use these moments to ask: “What am I seeing in this mirror?” and “What part of myself am I rejecting?”.

• Opportunities for Growth and Development: By seeing triggers as a mirror, they view them as opportunities for growth. The trigger highlights what they need to develop within themselves, such as managing stress levels or addressing fears or self-doubt.

• Powerful Teachers: Ultimately, becoming a “zen entrepreneur” involves transforming your relationship to triggers. Elite entrepreneurs welcome them as their most powerful teachers. They recognize that triggers show them exactly where they need to grow next.

This perspective allows them to manage their internal state, which directly impacts their decision-making and external business success. By viewing triggers through this lens – as data, a mirror, an opportunity for growth, and a teacher – they transform a potentially negative event into a powerful tool for self-improvement and business advantage. This is ZENtrepreneur’s competitive advantage!